Successful supermarket management requires following well-thought-out strategies to ensure customer attraction and retention. The most important secrets of a successful supermarket are the following:

1- Carefully selecting the work team:

The work team is the backbone of the supermarket as it greatly affects the customer experience and brand reputation, so team members must be chosen with the utmost care to ensure their compatibility with the values and requirements of the business, and they must have a set of skills, including effective communication and responsibility.

2- Organizing goods on shelves:

Organizing goods in an organized and coordinated manner makes shopping easy for customers, so it is one of the secrets of a successful supermarket, as it contributes to improving their experience inside the store. Workers should also be assigned to arrange goods regularly and help customers find everything they need.

3- Employing cleaners:

Cleaners play a vital role in maintaining the cleanliness of the store and its equipment. In addition to cleaning spaces, they are responsible for cleaning refrigeration equipment and polishing glass and metal surfaces in order to maintain the store’s attractive appearance and cleanliness, so it is one of the secrets of a successful supermarket.
4- – Supermarket location:

The location of the supermarket is one of the most important secrets to the success of the supermarket, so it is necessary to work on choosing the location in a suitable place, preferably in a crowded place and on the main street in order to facilitate the customer’s access to the place.

5- Using social media sites:

Social media sites are one of the secrets to the success of the supermarket, as they are a very powerful tool for communicating with current and potential customers, and this is done by creating an active presence on these platforms, and you can also work to enhance brand awareness, publish offers and discounts, and attract more customers.

6- Providing home delivery services:

Providing home delivery services enhances customer comfort and also contributes to increasing brand loyalty, as it provides online shopping options with fast delivery that enhances the customer experience, and contributes to increasing sales by reaching the largest number of customers, and helps improve the reputation of the supermarket and keep pace with all competitors.

7- Providing a variety of products:

One of the most important secrets of the success of the supermarket is working to provide many different and varied products, so that the customer can find all the products he wants and needs, and that this diversity helps to attract customers primarily to deal with the supermarket.

8- Distributing publications and magazines:

Using magazines and publications inside the store or through delivery services, this helps to inform customers of new offers and discounts in the supermarket, and these materials play an important role in attracting customers and encouraging them to buy.

Keywords: supermarket, management, attracting customers, products.