Many supermarket owners wonder about the most important ways to increase product sales, and how many buyers are willing to buy and deal frequently with the supermarket. In the following article, we show you the most important ways to increase sales in the supermarket:

 First – traditional methods:

 Carrying out distinctive advertising campaigns, provided that they are comprehensive by displaying all products and focusing on features and attracting customers without competition.

 Use loyalty programs. The aim of these programs is to give the buyer the ease of obtaining discount vouchers for all purchases, as well as gifts and special offers, which makes the customer feel special compared to other supermarket patrons.

 The presence of distinguished customer service that works to help customers with all the problems they may face by providing numbers to contact the service, which makes it easier for customers to communicate with them.

 Create a website for the supermarket and place all purchases and sales through it, providing the special offers and discounts that all customers need, and making many services and payment methods available through it.

 Second: Innovative methods:

 Distribution of free items:

  This idea is considered one of the most important and prominent innovative marketing ideas, and it is based on printing the company and product logo on popular items such as school bags, pens, and notebooks during the school period and distributing them to students for free.

  Intensifying social activity:

  It is an important marketing idea, through which company officials participate in social activities in order to obtain social positions that help them increase the company’s reputation and promote its products.

 Launching photo campaigns:

 The company can carry out photo campaigns in which it prints the product it seeks to promote on sticker pictures that it publishes in places frequented by the target group, in order to involuntarily imprint the image of the product in its mind.

  Sponsoring a social event:

 One of the innovative marketing ideas, through which the company fully sponsors an event, such as Mother’s Day, or Teacher’s Day, by honoring mothers and teachers, holding a celebration for them, and distributing company products and items bearing the company’s logo.

  Holding competitions and shows:

  A distinctive marketing idea through which the company can market its products in a correct and sound manner.  The company can hold competitions such as collecting photos or general information competitions on a satellite channel, offering prizes for the company’s products or prizes bearing the company’s logo.

 Keywords: supermarket, customers, marketing, innovative ideas.